Online video marketing is all of the rage at this time and is showing every sign of continuing to cultivate for the foreseeable future. Meaning you almost certainly need to incorporate video marketing in your mix. Here is a quick introduction to what you need to complete to ensure your video marketing is beneficial for you.
Choose your topic wisely
Video can rank in both Google and YouTube so you need to check both before you decide how much competition there’s and therefore just how much effort you’ll need to place into promoting the video to get a decent return.
If YouTube has a lot of videos with the same – or similar – title as your proposed video that’s a good sign (you can check the views to ensure that) but entails it can take more effort to increase above them. On one other hand if there are few – if any – competitng videos that’ll be better to rank for but is probably a much smaller market. Six of 1, half a dozen video marketing phoenix of the other in a lot of case.
If Google doesn’t have a video on the initial two or three pages, that’s perhaps a good sign, maybe not. The phrase might be wide open for a video to storm onto page one or it could be a phrase where you stand almost zero potential for getting to the initial page irrespective of simply how much you work on it.
I am aware I’m hedging my bets but there really are no hard and fast rules and you have to experiment.
Nevertheless, lower competition is normally easier to rank for and “lower” competition could be a bigger number for videos than regular written content.