Exactly how many brains are actually required in changing a lamp? Yes, that’s one question you got to answer yourself when you recall the definition of, Digital Marketing. Unlike every business around, the agencies set around serve Digital Media, Online Marketing or Digital Branding and Design solutions Mobile Marketing services plays on the cornerstone of ideas and not rules or competencies. And in last three years, these agencies have already been mushrooming at a rapid pace. But the question is, what makes Digital Marketing a hotcake business for entrepreneurs today? What, on earth, has made Digital marketing one of many fastest growing areas of advertising?
Digital platforms communication or Digital Media is driving new terms of engagement between brands and consumers and reshaping media consumption across both old and new channels. Research indicates that the most crucial and influential consumers continue engaging with digital media even if watching TV. To be truly effective, a brand’s integrated marketing strategy must incorporate digital marketing from the start. And, to help keep pace with digital’s huge influence on consumers’media habits, advertisers must do more than merely extend their offline campaigns into the digital marketing space.
Within the last few couple of months, the Indian digital marketing industry has seen many activities in the digital advertising market. However, the background dates back again to 2008, once the buzzword in the Indian online industry was online marketing and digital marketing agencies and advertising networks were at the helm of affairs. From the comfort of the VCs to budding entrepreneurs, the business minded techies were gung ho about digital advertising space in India. But post 2009, this interest took a dip and we saw new types of online businesses getting more interest from VCs in addition to entrepreneurs. A lot of them helped in sprouting of Online Retail or E-commerce which in layman language we regard as Online Selling business.